Turn engaged shoppers into buyers with a coupon

Offer a timely discount coupon to visitors showing interest on your shop to overcome purchase hesitation

Did You Know?

Over 60% of online shoppers say a compelling discount is the biggest factor in their decision to try a new brand. A smart, well-timed coupon offered while they browse can be the final nudge they need.

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When to use a Discount Coupon Popup?

This is a precision tool for converting shoppers who are on the verge of a decision. Instead of offering a discount to everyone, this strategy targets visitors who are actively spending time on your product pages, indicating clear purchase intent.

By presenting a coupon after they've shown engagement, the offer feels like a relevant, helpful incentive rather than a generic ad. This is the perfect popup to:

Overcome purchase friction and hesitation.
Increase your first-time customer acquisition rate.
Boost your overall store conversion rate without devaluing your brand.

How to set up the campaign?

The key to this strategy is precision. We'll set up a popup that appears only to new, engaged visitors on the pages that matter most.

Step 0: Create your coupon code in PrestaShop

Before designing the popup, you must create the coupon code it will reveal. In PrestaShop, all coupon codes are created using Cart Rules.

Navigate to Catalog > Distounts > Cart Rules in your back office and click Add new cart rule.
Configure the rule:
- On the Information tab: Give it a name and a Code (e.g., PRODUCT30).
- On the Conditions tab: Set any restrictions, like a minimum purchase amount.
- On the Actions tab: Define the offer (e.g., a 30% discount).
Click Save. Your coupon code is now ready.

Step 1: Create your popup

Go to Creative Popup > Popups and create a new popup.

Select a template designed for coupons. Alternatively, if you want to collect an email address in exchange for the coupon (a strategy we'll cover in the Pro-Tip below), our template library also includes ready-to-use newsletter coupon templates specifically for that purpose.

Step 2: Design your popup

This campaign uses two views: the initial offer and the coupon reveal.

The Offer Page (First Tab): This is the main view your visitor sees. Here, you'll design the initial offer with a strong headline like "Get 30% Off!" and a clear call-to-action button like "Redeem Now." You can easily customize the colors, font, and image to fit your store's design.
The Coupon Reveal Page (Second Tab): This page appears after the user clicks the "Redeem Now" button. Switch to this view in your editor. The crucial step is here: make sure you enter the coupon code you created in Step 0 into the designated "coupon" layer of the popup. This will display the correct code for your customer to use.

Pro-Tip: Turn Coupon Seekers into Subscribers

If your template includes an email field, visitors will automatically be added to your newsletter when they claim their discount. While you can display the code on the second page of the popup, another approach is to have PrestaShop email it directly to them.

To set this up, go to your native Newsletter Subscription module in PrestaShop. Enter your coupon code in the "Welcome voucher code" field and ensure both the "Send verification email" and "Send confirmation email" options are enabled.
With this workflow, you can change the second page of your popup to a simple confirmation message, like "Thanks! Your code is on its way to your inbox."

Step 3: Set Triggers

In this step, we'll set the rules for when your popup appears. Let's begin by clicking on the Triggers tab.

1. Launch Popup

You have several powerful options, but for this campaign, select Open automatically after 20 seconds. This is the key to targeting engaged visitors who are actively considering your products.

2. Repeat Control

For this type of exclusive offer, it's crucial that a visitor only sees it once. To achieve this, start by enabling the "Prevent reopening" parameter. This setting prevents the popup from appearing again. We will combine this with a rule on the Targets tab to ensure it only appears once for each first-time visitor.

Step 4: Set Targets

Now that we've set when the popup appears, it's time to define who sees it and on which pages. Let's begin by clicking on the Targets tab.

Target Pages: For this strategy, select your desired product page(s) and/or category page(s). Do not show this popup on your homepage or during the checkout process.
Target Audience: Configure the audience to show this popup to First-time visitors only. This focuses your discount on acquiring new customers, which is the most profitable way to use this strategy.

Step 5: Publish your campaign

Once you're satisfied with your design, triggers, and targets, it's time to go live.

Navigate to the top of the editor and find the "Published" switch.
Click the switch to turn it green.
Make sure to click the Save button in your editor to apply all your changes.