Grow your email list with ease

Convert more traffic into valuable subscribers with an effective and user-friendly newsletter popup

An example of a clean, user-friendly newsletter signup popup offering updates and special offers.
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Did You Know?

By converting 5-10% of abandoning visitors, a smart newsletter popup can boost your daily subscriber growth by over 300%, turning lost traffic into your most powerful revenue stream.

Boost Your Store with Smart Popups

Unlock ready-made strategies and implement high-converting popups instantly.

When to use a Newsletter Signup Popup?

Your email list is your most powerful marketing asset. It's a direct line to your customers that you own, independent of social media. A newsletter popup is the most effective way to build this list by converting visitors into loyal subscribers.

This is the perfect popup to:

  • Drive repeat sales with exclusive offers and product announcements.
  • Build a loyal community of brand advocates.
  • Turn abandoning visitors into long-term subscribers.

How to set up the campaign?

First, let's design what your visitors will see. While Creative Popup gives you the power to build a completely custom design from scratch, the fastest way to launch your campaign is by starting with a template. For this guide, we'll use one of our professional templates.

Step 1: Create your popup

Go to Creative Popup > Popups and create a new popup.

The Creative Popup dashboard in PrestaShop, showing the starting screen to create a new popup campaign.

Select a design built for newsletter signups, and you'll have a conversion-focused layout ready to customize in seconds.

Step 2: Design your popup

This campaign uses two distinct pages that you can customize in the editor: the form itself and the "thank you" page that follows.

  • The Subscription Form (First Tab): This is the main view your visitor sees. Here, you'll design your compelling offer with a strong headline, an email input field, and a clear "Sign Up" button. You can easily customize the colors, font, and image to fit your store's design.
  • The Thank You Page (Second Tab): This page appears automatically after a visitor successfully subscribes. Use this space to thank them for joining and confirm their subscription. 
Icon of the Spam Protection - Invisible reCaptcha module for blocking spam bots
Pro-Tip: Keep Your Email List Clean from Spam

Don't let spam bots fill your database with fake entries. Protect your form by adding a layer of security with our reCAPTCHA Module. It integrates with PrestaShop to block bots without annoying real customers.

Step 3: Set Triggers

In this step, we'll set the rules for when your popup appears. Let's begin by clicking on the Triggers tab.

1. Launch Popup

You have several powerful options, but for this campaign, select Open automatically after 6 seconds. This gives visitors a moment to see your page before the offer appears, which feels natural and less intrusive.

The 'Triggers' tab in the popup settings, highlighting the 'Open automatically after 6 seconds' option for launching the popup.
Pro-Tip: Match Your Trigger to the Page

As you get more advanced, you can use different triggers for different pages. For example:

  • On a Category Page, using a Scroll Position trigger (e.g., at 50%) can target highly engaged shoppers.
  • On a Blog Post, triggering after a user reads 70% of the article is extremely effective.

2. Repeat Control

To prevent showing the same popup to a visitor too often, choose Repeat once in a browser session. To set this up, enable "Repeat Popup" and set the "Repeat after" value to 0 days.

Configuring the 'Repeat Control' settings to show the popup once per browser session, with 'Repeat Popup' enabled and 'Repeat after' set to 0 days.

Step 4: Set Targets

Now that we've set when the popup appears, it's time to define who sees it and on which pages. Let's begin by clicking on the Targets tab.

  • Target Pages: For this type of popup, we recommend showing it on your Homepage.
  • Target Audience: This is a crucial step; configure it to hide the popup for subscribed users. This ensures you only show the offer to new visitors and non-subscribers.
Configuring the targets for a PrestaShop newsletter popup: selecting the Homepage and filtering for non-subscribed users.

Step 5: Publish your campaign

Once you're satisfied with your design, triggers, and targets, it's time to go live.

  1. Navigate to the top of the editor and find the "Published" switch.
  2. Click the switch to turn it green.
  3. Make sure to click the Save button in your editor to apply all your changes.
The main settings bar in the Creative Popup editor, with the 'Published' switch toggled on to activate the campaign.

That's it! Your campaign is now live and ready to start boosting conversions on your store.

Don't have the module yet?

Start putting this strategy to work on your PrestaShop store.

Choose a Design and Go Live in Just a Few Clicks

Why start from a blank page? Our template library is packed with professionally designed, conversion-focused layouts ready for your PrestaShop store.

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