Streamline the customer login experience

Allow your customers to log in from any page without interruption, reducing friction and improving the user experience

Did You Know?

Returning customers are the backbone of a successful store, often spending up to 67% more than new customers. A frictionless login process is the first step to welcoming them back and unlocking personalized experiences.

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When to use a Login Popup?

Traditionally, when a customer clicks "Sign In," they are taken to a separate login page, interrupting their shopping flow. A login popup completely changes this. It presents the login form in a sleek overlay on the current page, allowing for a fast and frictionless experience.

This is the perfect popup to:

Improve the customer experience by eliminating page reloads.
Reduce friction for returning customers who want to access their account.
Enable personalization by making it easy for users to log in.

How to set up the campaign?

The key to this popup is that it must be triggered by a user's click, not automatically. We'll set it up to open whenever a user clicks your site's main "Sign In" link.

Step 1: Create your popup

Go to Creative Popup > Popups and create a new popup.

Our template library includes pre-made layouts specifically for login forms. We recommend starting with one of these, as they are already configured with the necessary fields and links.

Step 2: Design your popup

The design should be clean, simple, and trustworthy.

Write a Clear Headline: A simple "Log In to Your Account" or "Welcome Back!" is perfect.
Configure the Form Fields: Ensure the popup includes the standard Email and Password input fields.
Add Helpful Links: It's a best practice to include a "Forgot Password?" link. You can also add a "Create an Account" link for new visitors who clicked the login button by mistake.

Step 3: Set Triggers

This is the most important step for a login popup. It must only open when the user decides to. Let's begin by clicking on the Triggers tab.

1. Launch Popup

You have several powerful options, but for this campaign, select Open by click. This is the essential trigger. In the input field next to it, you will need to enter the CSS selector for your theme's main "Sign In" link (e.g., .login, .user-info a). This tells the popup to open only when that specific link is clicked.

2. Repeat Control

A customer should be able to open and close the login form as needed. Simply enable the "Repeat Popup" parameter and leave the other settings disabled.

Step 4: Set Targets

Now that we've set when the popup appears, it's time to define who sees it and on which pages. Let's begin by clicking on the Targets tab.

Target Pages: The login link is usually in the header, so it's available on every page. Therefore, you should set this popup to show on All Pages.
Target Audience: This is a crucial step; this popup is only for users who are not logged in. In the "Show Popup for group(s)" setting, select Visitor and Guest. Make sure to deselect the "Customer" group, as they are already logged in.

Step 5: Publish your campaign

Once you're satisfied with your design, triggers, and targets, it's time to go live.

Navigate to the top of the editor and find the "Published" switch.
Click the switch to turn it green.
Make sure to click the Save button in your editor to apply all your changes.